Greenpeace CanFusion

Targeted animated spots

Client: Greenpeace USA Date: October 2015 Direction: Marquis Love

We worked with Greenpeace to communicate the devastating effects over-fishing is having on our marine life, specifically on the tuna population. The challenge was to produce an animated spot to make people, moms in particular, aware of this problem, and hopefully take action to help prevent the over-fishing of Tuna. We wanted to have more of a casual approach, so it didn’t come off as too preachy or overly informative.