Dark Shadows

Branding and packaging design

Date: April 2017 Art Direction: Marquis Love

Coffee has a rich history which dates back to the 11th Century, where it was first discovered in East Africa. Where many cold brew brands tend to go modern, I decided to honor this deep historical aspects of the coffee bean, by having the mark resemble classic victorian text and was inspired by vintage signage. This victorian feel was carried through to the label, but in a more clean, sophisticated and contemporary way that works with a younger, modern consumer.