Root And Crown

Trendy Packaging Design

Client: Bacardi Rum Date: Jan 2015 Art Direction: Marquis Love

Root and Crown is a cold-pressed cider and vodka that uses premium ingredients. My proposal at its core was to play off the whimsical yet regal name while bringing attention to the premium aspect of the hard cider. The design is good-humored, accessible but well crafted, upholding a simple monochromatic color scheme to balance the detailed design.